How to Choose Custom Apparel Colors for Your Brand

Start With Your Brand Palette

Apparel colors affect how a team and brand are recognized. Begin with your official brand colors, then select garment shades that provide enough contrast for the logo. A simple palette is usually easier to manage across polos, T-shirts, jackets, vests and other team garments.

Consider Fabric and Decoration

The same color can look different on cotton, polyester and blended fabrics. Embroidery adds texture and may work best with a restrained contrast, while screen printing can reproduce larger artwork and multiple colors. Always evaluate a physical sample under normal lighting.

Keep Reorders Consistent

Record the approved garment color, thread or ink references, artwork file and logo position. This production information makes future orders more consistent. Speak with BELZEY about a coordinated custom apparel color plan.